Become a LEGO VIP and Earn Valuable Rewards!
The VIP Program is our way of saying thank you for shopping at the LEGO Store! Join the LEGO VIP Program and start earning reward points every time you shop at the LEGO Store. The more points you collect, the more you'll receive!

Build points faster than ever!
• Earn one point for every Dollar / Pound / Euro you spend in the LEGO Store, with no minimum required!
• Add family members to the same VIP Account to build your points faster!

Redeem Points for More Rewards!
• Earn a $5 / €5 / £5 reward for every 100 points!
• Rewards can be redeemed on your next purchase, or saved up for a bigger reward!

Plus, receive 25 Bonus points when you complete your online registration!

Sign up at your local LEGO Store to start earning rewards today!

LEGO Store Events

There's always a new and exciting event happening at the LEGO Store near you! To find out more about what's coming up in your area, choose your local Store location from the menu at the top of this page.
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Build Your Way

Visit the LEGO Store to get the bricks and elements you need from the Pick A Brick wall or choose from a variety of pieces to build and customize the LEGO minifigures you want! Ask a Store Associate for details. More details

LEGO VIP Program

The LEGO VIP Program is our way of saying thank you for shopping at the LEGO Store! Earn reward points every time you buy. The more points you collect, the more you’ll receive! More details

LEGO Exclusives

The LEGO Store is the only place to see LEGO Exclusives! See these incredible sets out of the box and up close for an awesome LEGO experience you'll only find at LEGO Stores. More details

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